Sales 101 – Stop Selling!

happy-customersThere’s this belief that in order to convert a prospective client into a paying client that you need to “sell” them on your product or service. This couldn’t be further from the truth! The sales process is actually a relationship process and the quicker you can develop this with a prospective client, the quicker (and easier) they will become a paying client.

Think about the last time you walked into a store to buy something you really wanted. You had every intention to purchase whatever it is you went in for. And then it happened — that “sales guy” came over to you and started his obnoxious sales pitch that just completely turned you off. Regardless whether or not you ended up buying whatever it is you came in for, did that visit to the store feel good to you? Probably not. That’s because the sales person you interacted with didn’t bother developing a relationship with you and just focused on selling to you. People don’t like to be sold to but they love to buy and the only way to make this happen quickly is to build a relationship with them and develop a sense of trust. Trust is present when the other person absolutely believes that you have their best interest in mind. This should be the ultimate goal with each and every person you interact with.

Beyond building relationships and trust, you also need to talk about the value your product or service provides. At the end of the day, regardless of how many fancy features your product has or how amazing your customer service is (which is something every business feels compelled to brag about — shouldn’t this be a given?!), the only thing your clients care about is what’s in it for them — the value.

So stop thinking that you are “selling” your product or service and start looking at it as offering incredible value to your clients that you’d be remiss not to offer them and start focusing on building relationships and developing a sense of trust. These small changes to your mindset and the way you conduct business will make a huge impact on the way you interact with your clients and ultimately, result in more sales.

© Kevin Wunderly 2013

The Anatomy of a Leader – Varied Leadership Styles

(This is an extension of “The Anatomy of a Leader” article posted previously)

There’s a common misperception that a leader must possess one distinct “style” or behavior in order to be effective. This belief couldn’t be further from the truth and the fact is, the most effective leaders utilize a variety of styles that are dependent on the situation.

Work in this area has been discussed in great length for the last 40 years by Dr. Victor Vroom of Yale University. Dr. Vroom has developed a model that states there are five behaviors:

1. Autocratic Type 1(A1) – The leader makes decisions entirely on his own based on information that is readily available to him. This style is effective when time is of the essence.

2. Autocratic Type 2 (A2) – The leader collects information from his followers and then makes the decision on his own without telling them why. This is useful when vital information is needed and commitment isn’t required.

3. Consultative Type 1 (C1) – The leader shares the problem and collects information independently from each follower but makes the decision alone. This behavior works when participation is needed but time is not critical.

4. Consultative Type 2 (C2) – The leader shares the problem to the relevant followers as a group and elicits their opinions but makes the final decision alone. This behavior takes time and is useful in gaining commitment from the group but protects against those that may not share the same objectives of the organization.

5. Collaborative Group Type 2 (G2) – The leader acts only a facilitator and tells the group that the decision is theirs to make and commits to live by the outcome. This style takes the most time but maximizes ownership and employee development.

Vroom Decision Model

(Click image to enlarge)

If you refer to the graphic above, you’ll see there are a series of questions on the bottom that you start answering as “yes” or “no” and as you follow the tree above them, it will eventually lead you to the style that is recommended.

Vroom’s research has demonstrated that if a leader follows this model within a “feasible range” of behaviors, he or she will be successful over 80 percent of the time. If the leader does not follow the model and deliberately chooses a style outside of the feasible set, their rate of success will be less than 20 percent. (For more detailed information about Vroom’s model and his “feasible range”, see his book, Leadership and Decision Making (University of Pittsburgh Press, 1973).

Leadership styles must be flexible and varied depending on the situation at hand. Leaders that adopt this philosophy will ultimately be successful at making important decisions quickly and effectively.

© Kevin Wunderly 2013 - Image Source: Unknown

The Anatomy of a Leader – Focused Vision

(This is an extension of “The Anatomy of a Leader” article posted previously)Focused Vision

If there’s any organization that exemplifies the true meaning of leadership, it would undoubtedly be the United States military. The United States is as powerful as it is because its military’s leaders have the capability to maintain laser-like focus during the heat of battle and have a clear vision of the goal at hand. One wrong move on their part could mean disaster for an entire platoon and a failed mission. These leaders possess a trait called “focused vision.”

In business, the vision of a company is what paints a picture of where it wants to go and articulates the desired outcome once it gets there. A strong vision inspires and is what makes everyone excited about coming into work and playing an important part in making the company successful. Leaders ensure that the entire team stays on track and every decision that is made aligns with the vision. This is absolutely critical because a company can’t afford to make hasty decisions every time the market changes or the competition is nipping at its heels.

Leaders that keep their teams focused each and every day ultimately lead them to successfully reach their company’s vision. This focus is what keeps everyone on track and helps them minimize distractions so they maintain consistency with their actions. Individuals are then evaluated on their progress and rewarded based on their production of results which support the overall direction of the company.

Take a moment to think about how many times your team has lost focus and spent time on things that were out of bounds with the company’s vision. Did those efforts amount to anything worthwhile and was the organization better off afterwards? Most likely not. Events like this can be disastrous if they aren’t properly managed.

Oftentimes, distractions will disguise themselves as opportunities. If the organization isn’t disciplined enough to ignore them, it will eventually get off track and end up wasting considerable amounts of time, energy, and money. Always having a clear view of where your team must go and articulating this to them will ensure that their actions always contribute to the company’s objectives.

Leaders must also understand that their people will always see things from their own perspective and may comprehend things different than they do. This is why it’s absolutely essential that the leader is always fine tuning his focus and ensuring everyone moves in the same direction. If implemented successfully, the entire organization will reach the desired business outcomes. And everyone will get there at the same time.

© Kevin Wunderly 2013

The Anatomy of a Leader – Leading by Example

Lead By Example2 (This is an extension of “The Anatomy of a Leader” article posted previously)

Of the many responsibilities that come with being in a leadership position, one of the most important is ensuring the actions of the leader are consistent with the expectations they have for their team. Almost everyone has experienced a leader that has a “do as I say, not as I do” attitude. They tell everyone that they need to start cutting back on expenses and the next week they are observed spending lavishly on dining and entertainment. Behavior like this quickly affects morale and gives their subordinates fuel to eventually have an “I don’t care” type of attitude as well.

As a leader, trust and respect are quickly gained when you prove that you follow-through with promises and corroborate expectations through your actions. Your attitude, behaviors and appearance must be of a high standard and your message must be consistent. Consistency shows your team that you believe in what you say and sets the tone for what you except from them. As time moves forward, their respect and confidence in you will start to increase and they’ll start understanding that every decision made must be aligned with the goals and objectives of the organization and that it’s everyone’s responsibility to maintain this standard.

Strong leaders make it a priority to get their hands dirty and “get into the trenches” with their team. How many times have you set aside a day in the last year to do this? If you watch the TV show Undercover Boss, you’ll see how incredibly effective this strategy is. Not only does it give the leader (boss) an excellent opportunity to work along his team and learn more about the company’s operations, but when they reveal themselves at the end of the show, they are far more respected because they’ve shown that they care and have taken time to get away from the “ivory towers” of the corporate offices.

Think of ways you can make yourself more visible within your organization and get the opportunity to show your people that you stand behind your own directives. If you tell your team that customer satisfaction is top priority and they observe you interacting with a customer in a positive light, they’ll not only start adopting your methods but begin to understand what you expect from them when they interact with a customer.

Leading by example not only gives your team a path to follow, but empowers them to make the right choices when they come across a fork in the middle of the road. Their decisions will naturally fall in line with yours and ultimately, with the organization’s.

© Kevin Wunderly 2013

The Anatomy of a Leader

LeadershipNot all leaders are created equal. The best companies in the world understand that leadership is an organization-wide strategy that must be aligned with the goals and objectives of the company. In addition, the conflation of “leader” with “CEO” or “management” has made many believe that the only ones that can be considered a leader are the ones at the top. Many times, those that are in positions that are decidedly not leaders take leadership roles and prove this theory as being false.

So what makes one a true leader? What traits do they posses and what are some of the commonalities within those that step-up and take a leadership role when the time is right? Over the years, I have witness all types of leaders: the good, the bad, and the absolutely dreadful. Here is a list of the top ten traits I’ve observed the best leaders to possess:

  1. They lead by example
  2. They have a focused vision
  3. They possess a variety of leadership styles
  4. They effectively delegate
  5. They take accountability for their actions
  6. They recognize and utilize talent
  7. They’re visible and approachable
  8. They’re excellent communicators
  9. They’re excellent listeners
  10. They believe in continuous education and training

In future articles, I’ll be expanding upon each of these and give examples on how you can start applying these principles to your own leadership style.

© Kevin Wunderly 2013

Weekly Musings #1

I’m just curious…

  • After unsubscribing from a newsletter or email list, why do I get a reply saying it will take up to five business days to process my request? Aren’t they using software that does this automatically, or is this an bad excuse to spam me a few more times before removing me from the list?
  • Do companies really think they are making the user experience easier and more streamline by having customers speak to a computer when calling their customer service number? Making me work through ten different voice menus and telling me that “0″ isn’t a valid option doesn’t make me a very pleasant person to deal with when I’m finally connected to a human being.
  • Why do most car dealerships make the entire car-buying process a complete drudge? Maybe the manufacturers should consider selling vehicles like Tesla and offer showrooms in malls and retail areas where the customers are educated about the different models and never pressured to make a purchase. If implemented correctly, the cost benefits would be significant and customers might actually enjoy the overall experience!

© Kevin Wunderly 2013

 

Service, Pancakes and the Desert

Westin sign

Palm Springs Mountain

pancakes

My wife and I took a nice (and much needed) vacation this past weekend to the Palm Springs area. Our hotel was located in Rancho Mirage, approximately 10 miles southeast of downtown Palm Springs, and we stayed at the Westin Mission Hills. The resort was unbelievably huge and the golf course as pristine as any pro golfer could ask for. Our room was clean and the bed was extremely comfortable but Westin definitely needs to start considering investing in modernizing. It’s obvious the buildings on the property were built in the 1980s and if they want to compete with some of the newer properties in the area, they won’t have a choice but to start updating their rooms. We only dealt with the staff when checking in and checking out but overall I felt the service was very friendly and professional. We would definitely consider staying here in the future.

During our visit, we ate a several excellent restaurants and one in particular really stood out: Elmer’s located in Palm Springs. Their breakfast is unbelievable and their pancakes are probably the best we’ve ever tasted. Everything is made from the freshest ingredients and their pancakes are made from scratch using buttermilk. Their breakfast was so incredible that we decided to eat there every morning. This is now our new favorite breakfast stop and I wish the owner would consider putting a location in San Diego!

Overall the service we received over the weekend was great. We had one hiccup our first morning at Elmer’s where the server forgot about us and we waited almost 15 minutes to have our order taken. I walked up to the manager on duty to let her know how displeased I was and she and the server did a great job handling and diffusing the situation — they apologized, explained what happened, and rushed our food order. Within 5 minutes the food came out and the server did a fabulous job attending to us. We gave her a very generous tip.

The restaurant business is notorious for bad service and this is just proof that you can easily turn an upset patron into a loyal patron just by the way you handle a problem. Back in my corporate days, some of my best clients were ones that were the most upset and ended up becoming raving fans because I was quick to diffuse a situation and take ownership of the problem. This is exactly what the manager and the server did this past weekend and I applaud them for a spectacular job.

Will we go back to Elmer’s when we’re back in town and recommend them to everyone we know? Absolutely.

In the meantime I guess I’ll just have to deal with mediocre pancakes made from a mix. I think it’s time to start planning my next visit…

© Kevin Wunderly 2013

Over and Above Customer Service

z gallerieIt was a beautiful day in San Diego yesterday so my wife and I decided to go to the mall to walk around, enjoy the weather, and look at all the new spring fashions. One of her favorite stores is Z Gallerie and she wanted to stop in to see if there was anything she liked for our home.

Upon walking in, we were immediately greeted by an employee named Aaron and he began to tell us about a 15% discount they were running. We thanked him for the information and continued to look around the store. At this point, we had already spent about and hour and a half on our feet and were tired so we decided to sit down on a couch that we both liked. It was extremely comfortable. Aaron saw we were sitting on it and asked if we had any questions. I asked him about the different colors and fabrics it was available in and he quickly answered our questions without hesitation. We thanked him again and he went on his way to help another customer.

We sat there for approximately five minutes before Aaron came back again to hand me a printout with all the information about the couch: the different fabric choices, colors, discounts on multiple items purchased, etc. I was impressed. He went out of his way to go to the computer and print off everything I needed in order to move forward to purchase the couch. Even though we aren’t interested in purchasing it right now, I was extremely pleased that he went above and beyond to educate us and provide all the information we needed.

Aaron was obviously trained on the importance of quickly greeting customers and educating them on the product in the store. I am finding that that many retail employees I come into contact with lately, appear unhappy and are unwilling to take the extra step to make a customer feel that they are important and that their business wanted. Needless to say, I have a newfound respect for Z Gallerie and when we’re ready to purchase another couch for our home, Aaron at Z Gallerie is who we’ll be purchasing from because I know he’ll go over and above to take care of us.

© Kevin Wunderly 2013

Treated Like a King at the Princess

Scottsdale PrincessMy wife and I recently travelled to Scottsdale, AZ for a quick getaway to relax and unwind. My parents stayed at the Fairmont Scottsdale Princess years ago and absolutely loved it so we decided we try it out for ourselves. We had no idea how the experience would forever change our true meaning of exceptional customer service.

Tamra and I have stayed at all different levels and quality of hotels over the years but our experience at this property easily topped them all. Upon arrival, we were greeted at the door an led into the beautiful lobby area where we checked in. We were immediately attended to by the employee behind the counter and quickly explained the features of our room and the amenities included. We were offered an upgrade at a discounted rate and I didn’t hesitate to choose the Fairmont Gold Junior Suite which included exclusive access to their Fairmont Gold Lounge, an area only accessible by those staying in their 69 Fairmont Gold rooms. Fairmont coins this as a “hotel within a hotel”.

The room was absolutely amazing and although we had a small problem with the blinds on the door leading to the balcony, a phone call to the front desk prompted a quick response and a maintenance person came by within 10 minutes to take care of it. He asked if there was anything else he could do while he was there and after telling him we didn’t and thanking him for his quick response, he smiled and was off to his next service call. I was pleasantly surprised by his positive demeanor and willingness to do more rather than get out of there as quickly as possible — an experience far too common at hotels.

After we got ourselves situated, we decided to grab a quick drink at the Gold Lounge before heading out for dinner. As we entered, a member from the concierge team immediately knew who we were and greeted us by our last name. We were given a tour of the lounge and she asked if we needed dinner reservations for the evening. I told her that we had already made reservations for Ruth’s Chris but said we would love to have a drink before heading out. She quickly made us both a perfect vodka cranberry and told us that if we needed anything to make our stay more pleasant, she would be our main contact and to call her directly.

Unfortunately, our stay at the Princess was only for two nights but we were treated like the only guests on the property while we were there. Every one of the employees we came in contact with greeted us with a smile and never hesitated to ask us if there was anything they could do to make our experience more pleasurable. I wish more hotels would teach their staff the power of a smile and a willingness to help. Unfortunately, this seems to be more the exception than the rule in the hospitality industry. After this experience, I have since become a loyal customer and a member of their Fairmont Presidents Club. I will now always stay at a Fairmont property when available during my travels because I know it will make my trip enjoyable and memorable when away from home.

Customers have many choices when selecting a hotel and although there will always be the price-conscious customer that wants the cheapest price and no frills, they all expect excellent service and a memorable experience. The employees you hire and their level of training all have either a positive or a negative affect on the experience your customers walk away with. Ask yourself: Do your hotel employees provide exceptional customer service? Do they smile and greet customers when they come in contact with them and do they go out of their way to make their experience as memorable as possible?

If you’d like to increase the number of loyal customer you have and provide exceptional customer service, contact us at 858-522-0920 or kevin (at) innovatusconsulting (dot) com to hear some of our ideas.

© Kevin Wunderly 2013

Maintaining Contact After the Sale

PhonewithcobwebsWhen I worked in sales for a large corporation, I would make it a point to stop by my past customers just to say hello and see how they were doing. I knew my competitors weren’t doing this and in the process, I developed a genuine relationship with them that resulted in a large amount of trust and credibility. Many times, by dint of showing my face, I would learn about upcoming projects which then allowed me to prepare my design and bid way before the competition. This gave me a serious advantage which very often led to a quick and easy sale.

What is your sales department doing to maintain contact with former customers? If they’re only contacting them when they’re trying to make another sale, I would be willing to bet that they are certainly not thought of as a partner, but just another vendor. And if they’re thought of as just another vendor, then price will always the deciding factor when the customer makes a purchasing decision.

So what can your sales team do to effectively maintain contact with former customers and get repeat business? Here are a few of my suggestions to help them get started:

1. Send an email, call, or personally visit the customer consistently just to say hello. Anything is better than nothing but if it’s physically possible, a personal visit is always the best. The key point here is consistency. Showing up once and never doing it again doesn’t work — usually every 1-2 months is a good starting point but you can tailor this around your particular industry. And never try to sell something to them!

2. Contact them on important dates or events. Birthdays, holidays and personal celebrations like graduations or promotions are all a perfect time to make contact with them and congratulate them or wish them well. This small gesture goes a long way and tells the customer that you really care.

3. Send them business. Probably the best way to develop a relationship with a past customer is to refer them business. This is a genuine act that tells them that you not only trust their product or service but that you are willing to put your own reputation on the line in the process. It’s not unusual that they will end up reciprocating the gesture This is the power of referrals.

What I suggest to my clients is to put together a list of their past customers and distribute it amongst their sales team. Have them schedule visits and means of contact into their calendar and treat them a sacrosanct. Over time, you will start to see a major transformation take place — more sales, better relationships, and happier customers.

Interested in learning how to reconnect with past customers and build stronger relationships? Give us a call at 858-522-0920 or email Kevin Wunderly at kevin (at) innovatusconsulting (dot) com.

© Kevin Wunderly 2013