There’s this belief that in order to convert a prospective client into a paying client that you need to “sell” them on your product or service. This couldn’t be further from the truth! The sales process is actually a relationship process and the quicker you can develop this with a prospective client, the quicker (and easier) they will become a paying client.
Think about the last time you walked into a store to buy something you really wanted. You had every intention to purchase whatever it is you went in for. And then it happened — that “sales guy” came over to you and started his obnoxious sales pitch that just completely turned you off. Regardless whether or not you ended up buying whatever it is you came in for, did that visit to the store feel good to you? Probably not. That’s because the sales person you interacted with didn’t bother developing a relationship with you and just focused on selling to you. People don’t like to be sold to but they love to buy and the only way to make this happen quickly is to build a relationship with them and develop a sense of trust. Trust is present when the other person absolutely believes that you have their best interest in mind. This should be the ultimate goal with each and every person you interact with.
Beyond building relationships and trust, you also need to talk about the value your product or service provides. At the end of the day, regardless of how many fancy features your product has or how amazing your customer service is (which is something every business feels compelled to brag about — shouldn’t this be a given?!), the only thing your clients care about is what’s in it for them — the value.
So stop thinking that you are “selling” your product or service and start looking at it as offering incredible value to your clients that you’d be remiss not to offer them and start focusing on building relationships and developing a sense of trust. These small changes to your mindset and the way you conduct business will make a huge impact on the way you interact with your clients and ultimately, result in more sales.
© Kevin Wunderly 2013


(This is an extension of “
Not all leaders are created equal. The best companies in the world understand that leadership is an organization-wide strategy that must be aligned with the goals and objectives of the company. In addition, the conflation of “leader” with “CEO” or “management” has made many believe that the only ones that can be considered a leader are the ones at the top. Many times, those that are in positions that are decidedly not leaders take leadership roles and prove this theory as being false.


It was a beautiful day in San Diego yesterday so my wife and I decided to go to the mall to walk around, enjoy the weather, and look at all the new spring fashions. One of her favorite stores is Z Gallerie and she wanted to stop in to see if there was anything she liked for our home.
My wife and I recently travelled to Scottsdale, AZ for a quick getaway to relax and unwind. My parents stayed at the Fairmont Scottsdale Princess years ago and absolutely loved it so we decided we try it out for ourselves. We had no idea how the experience would forever change our true meaning of exceptional customer service.
When I worked in sales for a large corporation, I would make it a point to stop by my past customers just to say hello and see how they were doing. I knew my competitors weren’t doing this and in the process, I developed a genuine relationship with them that resulted in a large amount of trust and credibility. Many times, by dint of showing my face, I would learn about upcoming projects which then allowed me to prepare my design and bid way before the competition. This gave me a serious advantage which very often led to a quick and easy sale.
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